Grizzly Tool Storage is a new launch business in the tool and garage storage space offering innovative and value for money tool storage solutions. A subsidiary of an existing storage business they know the space and target audience well and were looking to launch a small brand into independant stores under a new name.
I worked with the customer and refined my initial grizzly paw concept, including lightly customised text. The G Paw can be used as a separate design and branding element.
Created within a job share role my colleague was responsible for the bear’s head and the arrangement of the primary logo following on from the secondary logo top left, but I redrew a simplified artifact free version.